AUDIENCEX,? ?the? ?largest? ?independent? ?trading? ?desk,? ?is???excited? ?to? ?announce? ?a? ?powerful? ?package? ?of? ?Q3? ?Growth? ?Initiatives,? ?designed? ?to? ?help? ?marketers???and? ?agencies? ?drive? ?engagement? ?with? ?new? ?and? ?prospective? ?customers,? ?and? ?achieve? ?a? ?return? ?to???revenue? ?growth.???
???
The? ?program? ?combines? ?an? ?array? ?of? ?incentives? ?and? ?added-value? ?elements? ?across? ?multiple???channels? ?of? ?the? ?digital? ?media? ?ecosystem,? ?including? ?high? ?impact? ?mobile,? ?display,? ?video,? ?search???and? ?social,? ?as? ?well? ?as? ?creative? ?services.? ?As? ?part? ?of? ?the? ?initiative,? ?AUDIENCEX? ?strategy? ?and???revenue? ?teams? ?will? ?collaborate? ?with? ?marketers? ?to? ?review? ?their? ?existing? ?media? ?plans? ?and? ?then???recommend? ?strategic? ?adjustments? ?to? ?help? ?cultivate? ?growth? ?amidst? ?the? ?challenging???macroeconomic? ?situation.??
“We’ve? ?always? ?positioned? ?ourselves? ?as? ?true? ?partners? ?for? ?our? ?customers? ?which? ?is? ?why? ?we’ve? ?been???laser? ?focused? ?over? ?the? ?last? ?three? ?months? ?on? ?helping? ?our? ?clients? ?develop? ?strategies? ?to? ?unlock? ?new???revenue? ?opportunities.? ?Building? ?on? ?this? ?foundation,? ?we’re? ?excited? ?to? ?launch? ?our? ?Q3? ?Growth???Initiative? ?as? ?one? ?more? ?way? ?to? ?provide? ?powerful? ?holistic? ?support? ?to? ?our? ?brand? ?and? ?agency???partners,”? ?explained? ?AUDIENCEX? ?co-founder? ?and? ?COO? ?Jason? ?Wulfsohn.???
????
As? ?the? ?pandemic? ?started? ?to? ?negatively? ?impact? ?the? ?global? ?economy? ?at? ?the? ?end? ?of? ?the? ?first? ?quarter,???AUDIENCEX? ??launched? ?a? ?$1M? ?Growth? ?Fund?? ?to? ?help? ?marketers? ?offset? ?rapidly? ?declining? ?revenues.???In? ?addition,? ?AUDIENCEX? ?put? ?an? ?increased? ?effort? ?into? ?building? ?out? ?strategic? ?guides? ?and? ?virtual???events? ?to? ?spark? ?new? ?ideas? ?for? ?marketers? ?across? ?all? ?sectors? ?and? ?help? ?map-out? ?actionable???
pathways? ?back? ?to? ?profitability.???
??
“AUDIENCEX? ?was? ?a? ?valuable? ?partner? ?for? ?us? ?in? ?the? ?face? ?of? ?many? ?unknowns? ?and? ?challenges? ?that??? arose? ?with? ?COVID? ?in? ?Q2? ?by? ?making? ?changes? ?rapidly? ?to? ?budgets? ?and? ?strategy? ?to? ?support? ?our???campaigns.? ?They? ?were? ?committed? ?to? ?being? ?nimble,? ?flexible,? ?and? ?quick? ?to? ?execute,? ?while???assessing? ?performance? ?daily,? ?to? ?continue? ?monitoring? ?and? ?evolving? ?our? ?media? ?plan,”? ?said? ?Brian???Becerra,? ?Performance? ?Manager? ?at? ?Swish,? ?an? ?agency? ?based? ?out? ?of? ?Orlando,? ?Florida.?????
For? ?e-commerce? ?brands?,? ?the? ?Growth? ?Initiative? ?includes? ?dynamic? ?creative? ?optimization? ?with? ?no???set-up? ?or? ?ad? ?serving? ?costs,? ?as? ?well? ?as? ?a? ?deep-dive? ?Google? ?Analytics? ?health? ?check.?????
??
For? ?marketers? ?interested? ?in? ??high? ?impact? ?mobile? ?campaigns?? ?to? ?drive? ?improved? ?engagement,? ?the???initiative? ?includes? ?one? ?free? ?rich? ?media? ?creative? ?ad? ?set.?????
??
Marketers? ?interested? ?in? ??paid? ?social? ?advertising?? ?can? ?receive? ?one? ?month? ?of? ?free? ?management? ?fees???for? ?any? ?social? ?budget? ?and? ?a? ?free? ?social? ?media? ?creative? ?set? ?built? ?for? ?the? ?platform? ?of? ?their? ?choice.?????
Finally,? ?marketers? ?interested? ?in? ?testing? ?out? ?CTV? ?—? ?an? ?increasingly? ?relevant? ?area? ?of? ?digital???opportunity? ?—? ?will? ?receive? ?a? ??free? ?CTV? ?creative?? ?for? ?new? ?campaigns,? ?along? ?with? ?a? ?performance???guarantee.???
“Even? ?during? ?periods? ?of? ?economic? ?contraction,? ?we? ?believe? ?that? ?a? ?more? ?robust? ?use? ?of? ?digital,???coupled? ?with? ?an? ?embrace? ?of? ?innovation,? ?is? ?the? ?key? ?to? ?rebuild? ?revenues? ?and? ?restart? ?growth.???AUDIENCEX? ?is? ?at? ?the? ?forefront? ?of? ?helping? ?companies? ?leverage? ?emerging? ?technologies? ?and? ?as???always? ?we’re? ?deeply? ?committed? ?to? ?investing? ?in? ?our? ?customers’? ?success,”? ?added? ?AUDIENCEX???co-founder? ?and? ?CEO? ?Reeve? ?Benaron.???
?Irrespective? ?of? ?how? ?the? ?economic? ?environment? ?looks? ?in? ?the? ?second? ?half? ?of? ?the? ?year,? ?AUDIENCEX? is? ?dedicated? ?to? ?help? ?marketers? ?not? ?only? ?survive,? ?but? ?also? ?flourish,? ?turning? ?uncertainty? ?into???opportunity,? ?and? ?ensuring? ?that? ?the? ?future? ?is? ?once? ?again? ?a? ?place? ?where? ?growth? ?is? ?firmly? ?within???reach.