People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given industry. Why? These invite-only events offer things you can’t get anywhere else.
What if you could apply the same idea to your programmatic marketing and get exclusive access to high-value ad spots? With private marketplaces (PMPs), you can. Here’s how PMPs work and how they could help you achieve your advertising goals.
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Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models?
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For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?
Read MoreEvery year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?
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Be sure to tune in monthly to our Webinar Wednesday series, where our experts provide overviews of various digital advertising topics on the last Wednesday of each month. They’re a great refresher if you haven’t used certain digital marketing tactics in awhile, or great learning experiences if you haven’t tried them before. Our most recent Webinar, Introduction to Programmatic, was a high-level overview into the world of programmatic advertising.
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When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.
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The goal of advertising is to influence a target audience to take a specific action.?The point at which the recipient of a marketing message performs that desired action is known as a conversion.?
Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking.?
Read MoreWhile quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?
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Inc. magazine today revealed that AUDIENCEX is No. 40 on its inaugural Inc. 5000 Series: California list, the most prestigious ranking of the fastest-growing California-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the California economy’s most dynamic segment—its independent small businesses.
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Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen to invest in paid social media advertising. With the help of paid social media, you can expand your reach and appeal to more customers than ever before.
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