BLOG

January 13, 2020

Getting Serious About Brand Safety

As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent years, this issue has become especially acute as brands have, on occasion, found themselves associated with content that doesn’t align with their brand identity. 

In a survey by Digiday, 60% of marketing professionals agreed that brand safety was a serious problem for their marketing efforts. Some major brands have even pulled all advertising from sites like YouTube. Meanwhile, the introduction of new regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are changing the rules of the game for advertisers. While the situation surrounding brand safety has improved somewhat, and companies now have access to more tools that can help them protect their brands, it’s crucial that you keep a close eye on your brand safety. Here’s what you need to know.

Read More

January 6, 2020

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year. 

Read More
December 30, 2019

The Beginner’s Guide to Connected TV Advertising

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.?

Read More

December 19, 2019

We Hope to See You at CES!

Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.  

Read More
December 19, 2019

Programmatic Advertising Glossary

Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Marketers no longer need to juggle quotes, proposal requests, and negotiations, as programmatic advertising automates the entire purchasing process for a more seamless buying process. 

Understanding the options, benefits, and how exactly programmatic advertising works can be a challenge for marketers. That’s why we’ve compiled this glossary of terms to help you understand the ins and outs of programmatic advertising.

Read More
December 5, 2019

The 5 Benefits of Programmatic Advertising

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

Read More
December 3, 2019

Programmatic Advertising vs. Real-Time Bidding (RTB)

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

Read More
成年片黄网站色大全