Wholesale and consumer apparel brand, American Apparel, partnered with AUDIENCEX to create an awareness campaign for a relaunch of both their brand and website.


Goal

AUDIENCEX was tasked with developing a creative campaign that would give exposure to the company’s relaunch, ultimately generating more online sales.


Strategy

AUDIENCEX implemented dynamic creative optimization and ran standard display ads to promote online sales simultaneously. With hyper-focused custom creatives served to each customer through these DCO ad units, this campaign effectively drove traffic to the newly relaunched site.


Results

Generated $1.25M in revenue and a $75.50 average order value; achieved a CPA of $3.93 and a 20:1 ROI

$1.25

Million in Revenue

20:1

ROAS

15x

Above ROAS and CPA Goals

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