Leading performance sports clothing brand, Brooks Sports, partnered with AUDIENCEX to put together an awareness campaign to drive more sports enthusiasts to their site, ultimately generating more revenue.


Goal

For this full-funnel initiative, goals were to boost brand awareness and engagement with a niche audience of runners, as well as to drive online purchases and to leverage real-time surveys for progressive optimization to drive top-of-mind awareness and engagement.


Strategy

AUDIENCEX developed an omni-channel digital strategy with display and mobile advertising, paid search and social. The Campaign targeted fitness enthusiasts who had searched for other brands, visited other fitness sites, or made some sort of fitness purchase in the previous few months.


Results

The campaign reached over 17M running enthusiasts, driving 34K visits and more than 2K conversions.

2K+

Conversions

34%

Increased CTR

18%

Decreased CPA

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