Leading hotel brand, MGM Mirage, partnered with AUDIENCEX to create a campaign promoting stays in their hotels during the slower months in the Fall.
MGM Mirage hoped to increase site traffic which would lead to an increase in the number of bookings during the slower Fall months.
AUDIENCEX launched an acquisition campaign targeting any prospect who went to the MGM Mirage website within the previous 24-hours. We then implemented our proprietary in-market audience segmentation tool to expire display ads after 48-hours of the prospects visit to the MGM site. This ensured that the campaign reached the most highly engaged in-market audience.
The campaign surpassed the MGM Mirage CPA goal by 24%. MGM Mirage attributed 19% increased room occupancy to the acquisition campaign, and continued to work with AUDIENCEX to drive more bookings throughout the year.
Above CPA Goal
Increased Room Occupancy
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