Car dealership, Southern California Ford approached AUDIENCEX to help drive a Spanish speakers to their dealer sites.


Goal

AUDIENCEX developed a display campaign targeted toward Spanish speaking in-market automotive consumers in hopes of to San Diego, Southern California, and Northern California Dealer sites.


Strategy

AUDIENCEX targeted Ford’s 30 second commercial spots to in-market Spanish speakers within each major California DMA through the channels of desktop, mobile, and tablet devices.


Results

We were able to gain 3x the site activity on each of the dealers’ sites, while capitalizing on weekend sales events.

3X

Increase in Website Activity

Over 15M

Impressions

0.3%

CTR

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