AUDIENCEX helped the US Army boost awareness of key enlistment initiatives by running a highly impactful CTV campaign.
The US Army’s goal was to increase awareness of the benefits of enlisting by highlighting its STEM career paths, scholarship opportunities, and overall health and wellness to young adults exhibiting an interest in these areas.
To reach the intended audience and make a lasting impression, AUDIENCEX developed a CTV campaign, running highly impactful video ads wherein the campaign message would be seen by those who are interested in the army.
Through a highly creative display ads, the campaign targeted a demo of 17 to 24 year-old adults and achieved a high completion rate while staying within the client’s CPCV goals.
The campaign successfully reached over 200,000 individuals within the target demographic, attaining a 98% video completion rate, and landing 3% below the established CPCV goal.
Video Completions in 3 Months
Video Completion Rate
(20% Over Benchmark)
Under Budget for CPCV
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