Whil, a leading corporate wellness company, tasked AUDIENCEX with promoting its e-book about the competitive advantage of mindfulness.


Goal

Whil and AUDIENCEX partnered to develop a robust, multi-channel mix campaign that was blended with paid search, native advertising, display and social—with a heavy emphasis on Facebook.


Strategy

AUDIENCEX targeted users on Facebook using an existing email database provided Whil, and created a lookalike audience based off of those users. The campaign also targeted users interested in mindfulness and wellness topics, as well as human resources managers and related positions. To prevent ad fatigue, there was a creative refresh midway through the flight.


Results

After running for two months, the campaign saw an exceptionally high CTR of 1.34% and drove 115 e-book downloads. The lookalike tactic saw the strongest performance, driving 68% of all conversions. The Whil team was impressed by the strong metrics and plans to use this tactic for future campaigns.

1.34%

CTR

115

Downloads of the E-Book

15%

Increase in Site Traffic

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