While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?Read More
The goal of advertising is to influence a target audience to take a specific action.?The point at which the recipient of a marketing message performs that desired action is known as a conversion.?
Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking.?Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that is similar to the publication’s main content but it is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.Read More
In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.Read More
Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling!?Read More
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.